I have a confession.
I have absolutely zero experience booking bands of any sort for recording.
Sadly, my recording experience for the last 10 years has been limited to the confines of my spare bedroom.
But I’ve finally said enough is enough.
I am making a commitment, to myself and to you, that I am going to step outside of my comfort zone and start creating a life centered around what I love: recording.
If you feel this way too, you are not alone. That’s why I created this entire site. Because I want to do this with you.
But there’s just one big problem: how the heck do I get clients?
That’s what this post is going to be about.
So let’s talk about how the rest of this is gonna go.
I want to present you with three basic rules that I am using to craft a script in which I will send out to bands.
I did not create these rules myself. That would make me a fraud, since I have no experience getting clients… yet.
I created these rules from listening to a couple of people I follow and look up to:
Those guys have given some really great tips on how to position yourself and to be super persuasive.
It is from their words of advice that I have compiled it all into 3 basic rules. I will use these rules to create a script, putting their wisdom to the test.
And if you’re patient enough to reach the end of this post, I will show you the script I am currently using to reach out to bands.
But before we start, can I let you in on a little secret?
I’m scared to do this.
I’m honestly sweating in my chair as I type this because this is something completely outside my comfort zone.
But that’s okay.
This is how we grow as human beings. This is how we better ourselves: when we face our fears and break through our psychological barriers.
Let’s get into our three rules.
Rule #1: I Have to Stop Thinking About Myself
If I were to just “wing-it” and write a script to bands, my first inclination would be to first talk about how great I am at getting a professional sound, and follow up by listing all the gear that I have.
Instead, it was suggested to me that I completely throw that out the window, because the second I start talking about “what sets me apart from the competition”, I’ve already lost.
So what should I do instead?
First I should accept the fact that they don’t care about me, my story, or my gear.
Then I should probably to talk to them about something they DO care about.
So, in shifting the framework from being about me, to being about them, it would be a good idea to open with a compliment.
These guys (and girls) work very hard on their music. I’m sure nothing would get them into my corner faster than hearing about how much I appreciate their work and why.
Once I’ve shifted my mindset and gotten their attention by complimenting them, it’s time to present the second rule.
Rule #2: Figure Out What They Want
The idea here is figure out their pain points.
For example, what is a band’s biggest inconvenience or frustration when it comes to recording?
Once I figure that out, then I should cater to their problem by offering a solution.
While this is an awesome way to position yourself in theory, I am starting completely from ground zero.
I don’t know anyone in the industry to tell me, nor do I have any friends in bands that I can ping for questioning.
So, instead of doing a researched-approach, I’m going to do a trial-and-error approach, based on what I think their biggest pain point might be.
So here’s how I plan to position it:
Their problem: it’s a huge hassle, expense, and time commitment for scheduling, traveling, and setting up in a traditional studio.
My solution: I will record them where they normally rehearse. No travel or gear hauling required on their part. And mixes that sound even better than a traditional studio.
Now that I have my unique position, let’s bring it all home with the final rule.
Rule #3: Keep My Foot in the Door
Now this is a critical point in the “selling” process, and that’s to make it as difficult as possible for them to click the “X” button on your message.
Instead, I want them to feel inclined to reply. Even if it’s a rejection.
So, instead of me saying something like,
“If you think you might be interested, let me know, I’m available anytime”,
It would probably be more effective if I said something like,
“What time works best for you to chat more about this?”
The latter statement shows that I am more serious and am ready to take things to the next step immediately.
The former statement conveys a lackadaisical attitude, and would probably lead to them getting back to me on their own time… which is never… because they forgot about me 10 minutes ago.
One other thing.
I’ve decided to add a deadline to my closing statement.
Why? Because since I am just getting started, I am offering my services for free. I don’t want a scenario where I reach out to 50 bands, they all say yes, and suddenly I’m on the hook for 6 months worth of free services.
I don’t need 50 portfolio pieces before I can start charging for my services. I just need a couple.
So, I want to give them a deadline, so I can reach out to, ehh, three bands at a time. If there’s no response after the slated date, I can move on to the next group.
This could come off as unnatural. I mean, does your friend ever say, “call me back by Sunday, October 15th” when they leave you a voice mail?
So if my script performs abysmally (I’m not ruling anything out), that will probably be the first thing I remove from it.
Bringing It All Home
I’m tired of only having myself to record. I want to create a life where I am working with other people and doing what I love.
Enough is enough. It’s time to step outside my comfort zone and truly pursue recording as a profession.
From listening to internet behemoths such as Ramit Sethi and Graham Cochrane, I have learned 3 basic rules when reaching out:
- Stop talking about myself
- Figure out what they want and give it to them
- Leave my foot in the door for continued conversation
And of course, I have to give credit where it’s due. So Ramit, Graham, if you’re reading this, thank you.
Now to deliver on what I promised.
Here is the exact script that I am currently using to reach out to bands and generate leads:
You can use this script freely to fit your needs.
I will also keep this post revised over time as the script improves.
And one last thing.
Tell me, did this script work for you? I want to hear from you in the comments.
Hopefully, this is just the beginning.
Soon there will be a day where I have a solid reputation, and good business comes to me.
But until then, I must endure the sweaty back syndrome as I type these uncomfortable messages to people I don’t know.
I have no idea what I’m doing.
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